One Two Lash: The Magnetic Lash Invasion

Most women are determined to give false eyelashes a try at least once in their lives, and we usually seem to think this is a brilliant idea right before a big, important event. Your favorite beauty mag told you it was effortless, and let’s face it, false lashes make everyone look amazing.

Next thing you know, you’re running 30 minutes late for the party, you’ve glued all of your natural eyelashes together and you instead have a pair of “falsies” glued to your thumb. Where did it all go wrong? And how are mere mortals even capable of mastering false lashes?

Thankfully, one woman had an epiphany in the shower. That woman was Katy Stoka.

One Two Lash

Former real-estate developer Katy Stoka was one of the approximate 99% of females that find applying false eyelashes ridiculously hard and time consuming. But she loved having great lashes. Then one day, she imagined a pretty revolutionary idea. What if false lashes could harness the power of magnets? There would be no need for messy glues and it would make the process simple enough for anyone to do – no superhuman beauty skills necessary. Within seconds, anyone could have long, thick, stunning lashes.

In 2014, One Two Cosmetics was born with a clear mission statement: “effortless beauty,” and a product that no one had seen before, One Two Lash. Katy had not only designed the world’s first, and only, magnetic lashes, but she had also invented the incredible micro-magnetic technology behind them.

How Does One Two Lash Work?

One Two Lash is the perfect name for these wonder lashes as they are truly as simple as one, two, and done. You’ll find that each One Two Lash is actually two magnetic lash strips.

  1. First, hold the top One Two Lash (the one without the red dot) over your natural lashes. Line it up so the outside edge is in line with the edge of your own natural lash line.
  2. Leave the top lash where it is, and pick up the bottom lash (with the red dot). Place the bottom lash under your natural lashes, and in line with the top One Two Lash. When the magnet is aligned they will click together, sandwiching your natural lash between them.

Easy! You’re ready to go.

When it comes time to remove them, simply take your index finger and thumb and gently slide the two magnets away from each other. Though simple, do this slowly and carefully, as you will want to keep the shape and look of your One Two Lash product intact.

Like anything, practice makes perfect, so the more you use One Two Lash, the faster and more efficient you’ll become. You can also choose between One Two Lash’s Original, Bold, or Accent style of lashes.

One Two Lashes are reusable

If effortless application with no sticky glue seemed like an unmatchable feature of One Two Lash, here’s another. They’re completely reusable! That means that if you keep them in good condition, you’ve got an endless supply of lashes.

In contrast, the application of glue on even the best false lashes makes it nearly impossible to reuse them, and the only long term option is eyelash extensions – which can cost several hundred dollars. You’ll also need to have these lashes refilled every 2-3 weeks.

If you break it down, One Two Lash becomes basically free once you continue to reuse them.

What People Are Saying

The beauty world has been blown away by the magic of One Two Lash. Allure crowned One Two Lash a Best of Beauty 2016 Winner with a Breakthrough Innovative Beauty Product award. Teen Vogue has called them “a beauty game-changer,” and Cosmopolitan deemed One Two Lash as a case “…where money can actually buy time and happiness.” Meanwhile, Popsugar’s Assistant Editor of all things trending declared, “I’m hopelessly addicted to magnetic false lashes and never turning back.”

One Two More

Not one to rest on her laurels, Katy Stoka continues to push forward, continuing to use technology for effortless beauty. Coming soon you can expect One Two Eye, One Two Skin and One Two Lip to join the One Two Cosmetics team.

Katy is also passionate about giving back more than women’s beauty sanity. Through her One Two Give initiative, One Two Cosmetics donates 1.2 percent of all revenues to benefit community-based organizations.

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